Marketers
One shoot, every placement
Cut the same footage into the sizes, lengths and looks each channel wants — with your brand on it.
the editor saw
hero claim at 0:04 · product visible 0:11–0:19
→ 6s, 15s and 30s cuts · 9:16, 1:1, 16:9
How it decides
Length is a decision, not a trim
A six-second cut isn't the first six seconds. It keeps the claim and drops the run-up, which is why a shortened version still makes its point.
Your brand, applied consistently
Logo, lower thirds and type live in your asset library and get placed where they don't cover anything that matters.
Reviewable, not a black box
Every edit is a checkpoint you can return to, so a round of feedback is a change rather than a re-run.
What you control
Things you can type. The editor answers to language, not menus.
- give me 6, 15 and 30 second versions
- vertical, square and wide
- logo top-right the whole way through
- keep the product shot, cut the intro
What it won't do
- It won't write your claim for you. What's said in the video is what you filmed.
- It won't invent a shot the campaign needs but the shoot didn't get.